Pnuma needed a new e-commerce website to represent their new products and brand. It would not be sold at any retail locations or on any other e-commerce websites.
- Client
- Pnuma Outdoors
- Industry
- Outdoor Apparel, Custom Retail
- Services
- Design, Art Direction, UX, Website Development
- Creatives
- Robert W - Design Director / UX
- Brian L - Digital Designer / UX
- Anthony P - Development
- Mike Z- Development
- About Project
- As a leading innovator in hunting gear and apparel, Pnuma Outdoors needed a website that would clearly communicate the impact of its brand while serving as an effective point of contact for customers.
- Establish a true point of contact between the brand and its customers
- Concisely communicate the impact and value of the brand and its products
- Dramatic increase in sales revenue
- Provide an intuitive and responsive e-com experienceBuild engagement through Field Test ReportsLaunch custom marketing plan including SEO, digital advertising, A/B testing, and more
Proven Results
The new Pnuma site establishes the brand as an innovative leader in the hunting space, but it’s the numbers that really express the client’s satisfaction with our digital efforts. Here’s the data:
Style Guide, Prototypes, and Information Architecture
